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Graphic Designs
Design and Typography
When typography is used
creatively, it can express or illustrate ideas or
feelings. Letterforms can be exciting, because they
can reach out and get a reaction out of someone.
When typography is used as an art form, it does not
necessarily have to be read; in fact, when
typography is broken apart or rearranged and
layered, it can stimulate the eye and carry a
message without ever needing to read it.
The shapes can be emphasized and can be part of the
overall design. Some artists use typography as
texture to create forms in the foreground or to
create texture in the background. When color
is added to typography or different weights or
movements are given to it, commonly known font
families take on their own unique style. Sometimes,
as found in advertisements or logos,
We can see how graphic
artists stylize
standard fonts and
make the letters
extremely artistic.
Most importantly,
when typography
matches the mood of
the layout and
appeals to the
audience it was made
for, it is at it’s
best. Typography
supports visual
communication and
helps illustrate the
illustrations when
it mimics or
complements the mood
or settings of
compositions or
layouts.
Another factor to
consider when
designing a layout,
try to to address
the target audience
you are looking for.
For instance, if
your audience is for
young children to
young adults, you
may want the
typography to have
playful shapes and
colors. Since young
ones prefer primary
colors, try to keep
the color palette
simple. You may want
to create visual
excitement through
randomly placed
shapes and colors.
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